Privacy Policy

Effective date: 11 October 2026

This Privacy Policy explains how maglula Ltd. (“maglula”, “we”, “us”) collects and uses personal information through www.maglula.com (the “Website”) and when you contact us through it.

maglula designs and manufactures magazine loaders and related accessories. We do not sell products on the Website. Our products are sold by independent dealers and distributors.

This policy does not apply to the websites of dealers, retailers or other third parties that we link to.

1. Who we are

maglula Ltd. is responsible for the personal information described in this policy.

maglula Ltd.
P.O. Box 302, Rosh Ha’ayin 48103, Israel
Telephone: +972-8-6488001
Privacy questions and requests: website@maglula.com

2. Summary

• We collect the information you choose to send us through our forms, such as your name and e-mail address.
• We use it to reply to you, work with our dealers, publish reviews and testimonials you submit, and understand which products customers need.
• Our servers and service providers also process technical information, such as your IP address and browser type.
• We use Plausible Analytics and Jetpack Stats to understand how the Website is used. Our analytics do not use cookies. We use Google reCAPTCHA to help protect our contact form from spam.
• We do not sell personal information for money, and we do not place advertising pixels on the Website.
• You can ask us to access, correct or delete your information (section 15).

3. Information you give us

Providing information is voluntary. If you leave out a required field, we cannot handle that request. For example, we cannot reply to you without an e-mail address.

Please do not send us sensitive information (for example, health or financial details) through the Website.

4. Information collected automatically

• Server logs. Our web host records standard information about each request: IP address, date and time, page requested, referring page, and browser and device type. We use it to run and protect the Website.
• Analytics (section 5) records how the Website is used.
• Security tools (section 7) analyse browser and interaction signals to tell people from automated abuse.
• Content providers. When your browser loads parts of our pages from other services, those services receive your IP address and browser information:
  • Google Fonts (typefaces);
  • the cdnjs and jQuery content networks (website code);
  • Google reCAPTCHA (section 7);
  • YouTube (section 6).

5. Analytics

We use analytics to see which pages and products interest visitors, so that we can improve the Website and our product information.

• Plausible Analytics (provided by a company based in Estonia; data stored in the European Union). Plausible does not use cookies, does not store IP addresses and does not create a persistent identifier for you. It counts visits and page views using a code that changes every day and cannot recognise you on another day or on another website. It records the page you visit, how you reached the Website (referring site), your approximate location (country, region and city, derived from your IP address, which is then discarded), your device, browser and operating-system type, and general engagement such as time on page and how far a page is scrolled.
  • Actions we measure, in aggregate:
    • use of Find Your Loader and “Can’t Find Your Fit” (the caliber, manufacturer and model chosen from our lists; anything you type yourself is recorded only as “other”), and whether a matching product was found;
    • clicks from product pages and Find Your Loader results to products, dealers and retailers;
    • Where To Buy searches (US state or country only, never your ZIP code), their results, and clicks on dealer or distributor links in the results;
    • successful submissions of our Contact, For Dealers and “Squeal on Your Dealer” forms (only that a form was sent, never its contents).
  • We never send your name, e-mail address, phone number, ZIP code, messages or other text you type to Plausible.
  • More information: https://plausible.io/data-policy.
• Jetpack Stats (Automattic). It counts visits and page views without using cookies on the Website. Automattic processes your IP address, browser information, the page you visit and the referring page, and states that it keeps its raw logs for 28 days.

We may change analytics providers. Before we start using a new provider, we will update this policy.

6. Cookies, videos and similar technologies

Cookies are small files that a website stores in your browser. Similar technologies include browser storage and “service workers”, which help a website load faster and work offline.

Videos. Some product pages include videos from YouTube. When the YouTube player loads, YouTube (Google) receives your IP address and browser information and may set cookies or similar technologies. YouTube may also use this information for its own purposes, as described in Google’s Privacy Policy: https://policies.google.com/privacy.

Your choices. You can block or delete cookies and site data in your browser settings. The Website still works if you block YouTube cookies, although videos may not play.

Browser signals. The Website does not currently respond to “Do Not Track” or “Global Privacy Control” signals.

7. Security and anti-spam

• We use Google reCAPTCHA to help protect our contact form from spam and automated abuse.
  • Because the contact form appears at the bottom of every page, reCAPTCHA loads on every page.
  • It analyses information about your device and how you interact with the page.
  • This site is protected by reCAPTCHA.
• Our other forms use our own spam checks. The product-review form also uses a picture code (CAPTCHA) hosted on our own server.
• To limit abuse, some of our forms keep a scrambled (hashed) form of your IP address for up to 24 hours.

8. How we use information and our legal grounds

We use personal information to:

• answer questions and requests;
• review dealer requests and manage our dealer and distributor relationships;
• contact stores that are suggested to us;
• publish approved reviews and testimonials;
• understand product demand (Find Your Loader and “Can’t Find Your Fit”);
• show nearby dealers and distributors;
• run, secure and improve the Website;
• prevent spam and abuse;
• keep business records;
• comply with the law and protect our rights.

Where a law such as the EU or UK General Data Protection Regulation requires a legal ground, we rely on:

• your request, to answer you or handle your dealer request;
• your consent, to publish a photo you send with a testimonial. You can withdraw it at any time (section 15);
• our legitimate interests, to run and secure the Website, understand product demand, publish reviews we have checked and develop our dealer network, balanced against your rights;
• legal obligations, where we must keep or disclose information.

We do not make decisions that have legal or similarly significant effects on you based solely on automated processing. Our spam filters may automatically block a submission that looks like spam. If you think this happened to you, please e-mail us.

9. Information that becomes public

• Reviews and testimonials. We check every review and testimonial before we publish it.
  • Product reviews: if we publish your review, we show the name you entered, your star rating, your review and the date.
  • Testimonials: if we publish your testimonial, we show the name you entered, your star rating, the product, your testimonial and the date. We also show any photo you gave us permission to publish, together with the reviews on that product’s page. We may also feature a published testimonial or photo on our Testimonials page. Photos are never public before we approve the testimonial.
  • We never publish your e-mail address.
  • You can ask us to remove your review, testimonial or photo by writing to website@maglula.com. Copies may remain for a while in search-engine caches or archives that we do not control.
• Dealer and distributor listings. We publish business information about stores that sell maglula products: business name, address, phone number and website. If you run a store as an individual and want your listing corrected or removed, please contact us.

10. Who we share information with

We share personal information only as needed with the following.

Service providers that run the Website and our communications for us:

• website hosting (Bluehost);
• e-mail hosting (Host & Found);
• analytics (Plausible Analytics, data stored in the European Union; Jetpack Stats by Automattic);
• security (Google reCAPTCHA; Jetpack Protect for staff log-ins);
• mapping (Google Maps Platform, for ZIP code searches);
• image optimisation (Imagify), for images published on the Website, including approved testimonial photos;
• content delivery (Google Fonts, cdnjs, jQuery CDN);
• video (YouTube);
• IT contractors who maintain the Website.

Stores you tell us about (“Squeal on Your Dealer”): we may contact the store. We do not collect your name with that suggestion.

Professional advisers, authorities and courts, where required by law or to protect our rights.

A buyer or successor, if our business or part of it is reorganised or sold.

Selling and advertising:

• maglula does not sell personal information for monetary consideration.
• We do not currently use personal information collected through the Website for cross-context behavioural advertising.
• Until 9 October 2026, the Website used Meta Platforms’ advertising tools (the Meta Pixel and Conversions API), which sent information about page and product views, with a browser identifier, to Meta. We have removed them.
• If our practices change, we will update this policy first. We will honour any additional rights that applicable law gives you.

11. Links to dealers, retailers and other websites

Product and Where To Buy pages link to independent dealers, distributors and retailers. When you follow such a link you leave our Website, and the other website’s own privacy policy and terms apply to anything you do there, including purchases. We do not receive information about your purchases.

12. International transfers

• maglula is based in Israel.
• Some of our service providers store or process information in other countries, including the United States and countries of the European Union.
• The European Commission and the United Kingdom recognise Israel as providing an adequate level of data protection.
• Transfers of personal information from Israel to other countries are subject to Israeli transfer requirements.
• Where applicable law requires safeguards for an international transfer, we take steps intended to use an appropriate lawful transfer basis or safeguard.

13. How long we keep information

Our retention policy is:

We may delete information sooner. We may keep it longer where the law requires it, or to establish or defend legal claims.

14. Security

We use reasonable technical and organisational measures to protect personal information, including access controls, encrypted connections (HTTPS), spam protection and limited staff access. No website or e-mail system is completely secure, so please do not send us sensitive information through the Website.

15. Your rights and choices

Depending on where you live, you may have the right to:

• access the personal information we hold about you;
• correct it;
• delete it;
• object to or restrict certain uses;
• receive a copy in a portable format;
• withdraw consent, for example for a published testimonial photo.

In Israel, the Protection of Privacy Law gives you the right to review information about you held in a database and to ask us to correct or delete information that is not correct, complete, clear or up to date.

To make a request:

1. E-mail website@maglula.com and tell us what you would like us to do.
2. We may ask for information to confirm your identity. Usually this is that you write from the e-mail address you used with us. We ask only for what is necessary.
3. You may use an authorised agent where the law allows. We may ask for proof of the agent’s authority.

We will respond within the time required by applicable law. If we cannot do what you ask, we will tell you why, unless the law does not allow us to. We will not treat you differently for exercising your rights.

You can also contact a data-protection authority, for example Israel’s Privacy Protection Authority or, if European, UK or Swiss law applies, the authority where you live or work.

16. Visitors in the European Economic Area, the United Kingdom and Switzerland

If European, UK or Swiss data-protection law applies to our processing of your information, you have the rights described in section 15, including the right to complain to the supervisory authority where you live or work. Our legal grounds are described in section 8, and international transfers in section 12.

17. Visitors in the United States

• Categories of personal information we collect through the Website:

  • identifiers (such as name, e-mail address and IP address);
  • business contact information (such as dealer and store details);
  • internet activity (such as pages viewed and interactions);
  • approximate location (derived from your IP address, or from a ZIP code you search for);
  • content you send us (such as reviews, testimonials, photos and messages).

  Sections 3 to 5 explain where this information comes from and why we use it.

• Selling and advertising: see section 10.

• Your rights: residents of California and some other states may have rights to know, access, correct and delete their personal information, to opt out of its sale, sharing or use for targeted advertising, and to appeal our decision on a request. These rights apply to the extent the relevant law applies to maglula. Please use the process in section 15.
• Browser signals: see section 6.

18. Children

The Website is intended for adults and is not directed to children. We do not knowingly collect personal information from children under 16. If you believe that a child has sent us personal information, please contact us at website@maglula.com so that we can delete it.

19. Changes to this policy

We may update this policy from time to time. We will post the updated version on this page and change the effective date above.

20. Contact

Questions and requests: website@maglula.com
maglula Ltd., P.O. Box 302, Rosh Ha’ayin 48103, Israel · +972-8-6488001